Cluster Director of Sales & Marketing at Clayton Hotel London Wall – Sales & Marketing

JOB TITLE: Cluster Director of Sales & Marketing

REPORTING TO: General Managers

Group Sales & Marketing Manager – Dalata Hotel Group

Scope of Position

In this dynamic and challenging role, the Cluster Director of Sales & Marketing will be responsible for devising the sales strategy through leadership to maximise the sales potential and achieving revenue budgets to include bedrooms, meeting rooms, bar & restaurant as relevant as revenue channels for hotels.

Key Duties & Responsibilities

Plan and direct day to day operation of the sales & marketing functions in hotels to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service

Executive quarterly activity plans to create focus for the teams and adapt activity to support business needs of hotels

Plan & implement annual local expenditure with sales & marketing teams focussing on overall business

Develop and nurture relationships with key national & global clients through ongoing account management

Strategic approach for key segments of local & global corporate to examine hotel positioning and suitable to client needs

Perform day to day sales activity including face to face meetings, contracting & rate negotiation, site inspections, attendance at trade events, client entertainment and overseas sales trips. Client entertaining/site inspections may require evening & weekend hours.

Input to hotel pricing strategies and forecasting with General Managers and Revenue Managers

Utilisation of Alkimii CRM for logging all sales activity & measurement of KPI’s

Report monthly on account performance to General Manager and Central Office

Manage hotels advertising & promotional campaigns in conjunction with the hotel teams through relevant marketing channels

To protect and promote the image of Clayton Hotel brands at all times

Ensure assistance and support to F&B teams with necessary sales & marketing activity

Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity

To be fully aware of the main market developments and other factors that would influence business or create favourable market conditions.